Use of Web Analytics

There were times when websites did not contribute much to the business. It was just one on the web to have your contact details available to your customers.

Things have changed now. Websites have become one of the best revenue generators for any kind of business. Website makes your business avaiable to the customers all over the world irrespective of your location. Chances are that the customers would rather interact more with your website than with one of your employees.

As websites have become one of the tools in contributing greatly to the business growth, it is very important to have a website that provides the necessary information to the different segements of visitors interact with your website.Knowing the need of the customers visiting your websites and serving them according to their need can greatly help you achieve your business goals.

It is important that you realize the use of Web Analytics to better understand the customer's needs and online behavior. Web Analytics no longer involves dry, website visitor numbers to your website. Use of Web Analytics provides useful business information and can help you understand the value of the website for your business.

Use of Web Analytics on a basic level help you answer questions like:

1. How many visitors come to your site?

2. Where do the visitors come from?

3. Where they drop out and what might help them to convert?

4. what terms they used to find your site?

5. Which pages do they visit most?

Use of Web Analytics to your website will let you know the answers to your questions. Those answers will help you build a website that attracts the visitors and the traffic. More the traffic to your websitem more the business.