Monday, September 20, 2010

Web Analytics for Effective Internet Marketing or Web Marketing

Are you running internet marketing or web marketing campaigns for your business?

If your answer is ‘YES’, you may need to look at the few more questions listed below:
  • Have you designed your internet marketing or web marketing campaigns in such a way that the campaigns reach the targeted audiences?
  • Do you know which web marketing campaign is generating more business?
  • Do you know the performance of all the internet marketing campaigns you are running?
  • Is it worth spending the money on the marketing campaigns?
  • Do you have enough information in the campaigns that conveys the required message to the audience?
  • Do you know the ROI on each campaign you are running?
Web Analytics Implementation for your website would answer all the above questions. Web Analytics help you track the each and every online marketing campaign that you are running.

If you are just running the web marketing campaigns for your business to generate the traffic to your website, Web Analytics implementation is an add on and to track the performance of your web marketing campaigns.

No matter what type of marketing campaign you running for your business, web analytics tools allow you to track the performance and help you make any decision on the budget to be allocated and which campaigns you need to continue running and what campaigns you need to drop off.

There are different kind web analytics tools available in the market that can help you find answers to the above questions on your internet marketing campaigns. Google Analytics, Web Trends, Omniture and Core Metrics are some of the best tools available in the market.

These web analytics tools help you get the detailed information about the performance of your marketing campaigns in terms of traffic, registrations, sales, geo locations, top performing content, ROI, etc.

This detailed information about your marketing campaigns let you make a decision in budget allocation, target audience and geo location.

So, with the Web Analytics implementation you can have effective web marketing and best ROI.

Friday, September 3, 2010

Importance of Web Analytics

It is very important to know the performance of your website as most of your customers access your website to know the products and services you offer. Knowing the performance of website and the areas to be improved on the web site makes the decision process quick and easy.

Web Analytics tools such as WebTrends, Omniture, Core Metrics, Google Analytics,etc will help you know the performance of your website interms of visitors, traffic sources, popular pages, etc.

These Web Analytics tools provides you the number reports with the various data on the performance of your web site. These reports will help you identify whats working and whats not working on the website. Implementation of Web Analytics tool is very useful for any business that has a web site.

The reports from Web Analytics tools not only provide the data pertaining to visitors but also the data and the performance of the various marketing campaings that you are currenly running. These Web Analytics tool will help you assess the performance of the maketing campaings. This can certainly help you in controlling the budget on the maketing campaings. These Web Analytics can also help you identify the geo location suitable to your business.