Internet marketing, also referred to as online marketing, Internet advertising, or eMarketing.
When applied to the subset of website-based advertisement placements, Internet marketing is commonly referred to as Web advertising (also Webvertising) and Web marketing.
Internet Marketing helps in marketing the products or services to the global audience. Whichever location your business, internet marketing helps you find the target customers to your business across the globe.
The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience.
Internet Marketing helps your customers find your products or services a click away. Internet marketing is sometimes considered to have a broader scope because it refers to digital media such as the Internet, e-mail, and wireles s media.
The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium.
Internet marketing does not simply entail building or promoting a website, nor does it mean placing a banner ad on another website.
Effective internet marketing requires a comprehensive strategy that synergizes a given company's business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.
There are different types of internet marketing available based on the business type and the business strategy. These types include,
- Search Engine Optimization
- Search Engine Marketing
- Email Marketing
- Web 2.0 Optimization
- Banner Ads
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